Sir Jonathan Ive
The obsessive pursuit of the perfect corner
Precision materials, each with purpose
Diamond-cut edges that catch light
Carved from a single block of aluminum
Solid aluminum billet
True simplicity is derived from so much more than just the absence of clutter.
Different and new is relatively easy. Doing something that's genuinely better is very hard.
We try to develop products that seem somehow inevitable.
Products that feel inevitable