⊕

COL 1–8

ANALOG
DESIGN
/
GRID

SYSTEM 12-COLUMN GRID

RATIO 1:1.618 (φ)

FONT HELVETICA NEUE

COL 9–12

Swiss typography meets print production. A demonstration of rigid grid systems, International Style principles, and analog design artifacts.

DESIGNED: 2026-02-09

SCALE: 1:1

COLOR: K + PMS 032

01 TYPOGRAPHIC HIERARCHY

COL 1–12 / BASELINE GRID: 6pt

Display 72pt Light

Heading 1 48pt Regular

Heading 2 36pt Medium

Heading 3 24pt Regular

Subheading 18pt Medium

Body Text 14pt Regular

Caption 11pt Regular

02 GRID SYSTEM

12-COLUMN MODULAR GRID

COL 1–4

Josef Müller-Brockmann pioneered the use of mathematical grid systems in graphic design, creating order from chaos through systematic organization.

COL 5–8

COL 9–12

1957

Grid Systems
in Graphic Design

03 COLOR & OVERPRINT

COL 1–12

MULTIPLY BLEND MODE

CMYK BREAKDOWN

C 0%

M 85%

Y 45%

K 0%

04 DIETER RAMS: GOOD DESIGN

COL 1–12 / "LESS BUT BETTER"

Innovative

Good design is innovative

Useful

Good design makes a product useful

Aesthetic

Good design is aesthetic

Understandable

Good design makes a product understandable

Unobtrusive

Good design is unobtrusive

Honest

Good design is honest

Long-lasting

Good design is long-lasting

Thorough

Good design is thorough down to the last detail

Environmentally friendly

Good design is environmentally friendly

Minimal

Good design is as little design as possible

05 PRINT PRODUCTION

COL 1–12

┌ ┐
└ ┘

CROP MARKS

Define trim edge of final printed piece

⊕

REGISTRATION

Align color plates in offset printing

━

FOLD MARKS

Indicate where paper should be folded

HALFTONE

Simulate continuous tone with dots

COLOR BARS

Quality control for ink density

3mm

BLEED

Extra area extending beyond trim